Convention and visitors bureau launches ‘Scottsdale Secrets’

The Scottsdale Convention Visitors Bureau is sharing some off-the-beaten-path gems with its “Scottsdale Secrets” campaign, featuring 12 best-kept secrets, resort packages starting at $79 a night, coupons to local restaurants and attractions, and a list of signature fall events on

This is the bureau’s second-year fall campaign, which is designed to promote Scottsdale’s visitation from September through October, according to a press release.

The bureau will target potential visitors in Scottsdale’s top feeder markets of Chicago, New York, Denver, Los Angeles, and San Francisco through e-mails and direct mail.

New to the campaign this year is the use of third-party research that will allow the bureau to reach visitors with a propensity to travel to Scottsdale in emerging markets such as Seattle, Boston, Dallas and Philadelphia.

“Seasonal marketing campaigns allow for us to focus on the tourism community’s need-time periods,” said Caroline Stoeckel, vice president of marketing at the bureau, in the release.

“The fall season has much to offer visitors, so this year we are thrilled to highlight some of Scottsdale’s most unique experiences.”

The campaign also will be heavily promoted on social media, which will host a #ScottsdaleSecrets contest.

Fans must share a photo of their Scottsdale secret on Facebook, Twitter, Instagram or Pinterest and will be entered to win a grand prize package for two, which includes a three-night stay at Hotel Valley Ho, dinner at Barrio Queen, admission to the Musical Instrument Museum and a round of golf at We-Ko-Pa Golf Club.

The four runner-up prizes (each for two) include dinner at Proof at the Four Seasons Resort Scottsdale at Troon North, one Day High Performance Stingray Driving Class at Bob Bondurant School of High Performance Driving, a hot air balloon ride with Hot Air Expeditions, and a Scottish golf experience at The Westin Kierland Resort Spa.

Article source: