Scottsdale could nix free trolley if ridership doesn’t pick up

Scottsdale Day Tripper

Scottsdale Day Tripper

Brandon Brown
Reporter- Phoenix Business Journal


Scottsdale will start offering free trolley services around the city Dec. 26 and is asking businesses to encourage their customers to use the service.

The Scottsdale Day Tripper trolley will run from the day after Christmas until April 1. It will leave Scottsdale Fashion Square every 15 minutes between 11 a.m. and 9 p.m. It’ll stop at the Shops at Gainey Village, Kierland Commons, Scottsdale Quarter, the Scottsdale Promenade, and the Fairmont Scottsdale Princess.

The Scottsdale Convention and Visitors Bureau is asking Scottsdale businesses to promote the trolley service through social media and through company websites. The Scottsdale CVB has written up tweets and Facebook messages that can be shared by local businesses. The CVB said the free transportation is at a use-it-or-lose-it point and encourages businesses that are not even on the route to promote it.

“If ridership does not drastically increase this year, the service will be discontinued, leaving Scottsdale without a viable public transportation option for our visitors,” the CVB wrote in a letter to Scottsdale businesses.

Scottsdale also offers free shuttle services for events like the Barrett-Jackson Classic Car Auction, the Waste Management Phoenix Open and Scottsdale Arabian Horse Show. Those shuttles will run from the Fairmont Scottsdale Princess to the events.

Scottsdale offers other trolley services in downtown Scottsdale, Paradise Valley and Talking Stick.

Brandon covers retail, restaurants, hospitality/tourism as well aviation, small business and nonprofits.

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