Scottsdale Entertainment District expands for Super Bowl

Scottsdale will close streets and allow bars to expandHours during Super Bowl week: 1 p.m.-2 a.m, Jan. 28Hours: 7 p.m.  2 a.m. Jan. 28-Feb. 1Vibe: SwankyHours: 11 a.m.  2 a.m. Jan. 28-Feb. 1Vibe: Music-centricHours: 11 a.m.  2 a.m. weekdays; 10 a.m.  2 a.m.Hours: 11 a.m.  2 a.m. weekdays, 10 a.m.  2 a.m.


Super Bowl fever will continue in Scottsdale this week, when the city closes down streets and allows bars to expand for a days-long block party in the downtown-entertainment district.

Country star Dierks Bentley, actress Taryn Manning and other celebrities are expected at events during the four-day Entertainment District Experience, which runs Thursday through Sunday.

Clubs and bars participating include Bottled Blonde, Cake Nightclub, Whiskey Row and others.

To make room for the festivities, two streets – Saddlebag Trail and Indian Plaza – are blocked off to traffic, making it a pedestrian-only space for “a very fun vibe and energetic type of atmosphere,” said Cheryl Sumners, Scottsdale special-events concierge.

The streets closed starting early Thursday, and reopen Monday morning, Sumners said.

Scottsdale also granted permits for bars and nightclubs to expand their patios and space beyond what is normally allowed.

“The extensions allow for businesses to expand into the sidewalks and portions of the street,” Sumners said, noting that all liquor will need to be contained within each establishment.

Dierks Bentley on tap

Thousands of visitors are expected downtown for the festivities.

“The one word that comes to mind is energetic,” said Tina Peterson, special-events coordinator for Riot Hospitality Group, which which owns Dierks Bentley’s Whiskey Row and El Hefe Super Macho Taqueria, venues taking part in the festivities.

Peterson said county superstar Dierks Bentley will host a pre-Super Bowl bash on Friday at his namesake gastropub, also a live performance venue.

It is open to the public, and tickets range from $100 to $300.

“We don’t have a specific time he’ll get there, but it will be that night,” Peterson said. “He is bringing some other celebrity friends with them. We can’t say who they’re going to be.”

Les Corieri, who owns Evening Entertainment Group with his wife, said patrons can “expect to see a lot of celebrities, a lot of athletes” at the experience. Evening Entertainment Group’s businesses include the Mint, Bottled Blonde, Livewire, Hi-Fi Kitchen Cocktails and Bevvy.

“It will be great for people watching. It will be a great party that is, for the most part, open to the public,” Corieri said, noting that there are some private parties.

Corieri said parking will be available on surface lots in the entertainment district and the Galleria parking structure.

He recommended event-goers take a taxicab for easy access to and from the party.

No street drinking

Unlike Phoenix’s Super Bowl Central, consumption of beer, wine and mixed drinks will only be allowed inside the establishments and on patios, not on the street, Corieri said.

Phoenix’s event, which debuted Wednesday, will allow public consumption of alcohol throughout much of the festivities, though some areas will be off limits.

Sgt. Ben Hoster, a Scottsdale Police spokesman, said the department will increase staffing for Super Bowl festivities. East Valley police officers will join Scottsdale officers to handle game-related events, he said.

Having the Super Bowl in town is an “exceptional and rare opportunity” for Scottsdale, said Bill Crawford, president of the Association to Preserve Downtown Scottsdale’s Quality of Life.

“There is obviously a presumption of what to expect and a commitment of tolerance that goes along with it,” he said. “It’s time to roll out the party for the special occasion, and I fully expect the entertainment industry to do just that.”

Crawford, a longtime critic of the city’s handling of the downtown bar district, said many agencies will have enough public safety resources “to keep residents and guests safe.”

Super Bowl traffic

Worried about traffic during Super Bowl week?

Scottsdale has a website with up-to-date information about traffic in the downtown area.

scottsdaleaz.gov/downtownparking.

Article source: http://www.azcentral.com/story/news/local/super-bowl/2015/01/29/dierks-bentley-celebrities-expected-scottsdales-entertainment-district-experience/22538845/