HonorHealth is new name of Scottsdale Lincoln Health Network

Scottsdale Healthcare and John C. Lincoln Health Network joined forces 18 months ago, but on Monday, the combined health system announced a new name: HonorHealth.

The five-hospital organization has been known as the Scottsdale Lincoln Health Network since the two health systems agreed to merge in October 2013. That name will be wiped away and replaced by HonorHealth.

“We needed to have a name that resonated intellectually and emotionally,” said CEO Tom Sadvary, who announced the name change Monday at a patient’s home.

The name change of the parent organization won’t affect its five hospitals, all of which will keep version of their previous names.

The former John C. Lincoln hospitals include Deer Valley Medical Center and John C. Lincoln Medical Center, located in the Phoenix neighborhood of Sunnyslope. The three former Scottsdale Healthcare hospitals include Scottsdale Osborn Medical Center, Scottsdale Shea Medical Center and Scottsdale Thompson Peak Medical Center.

The combined organization has $1.6 billion in assets, 10,500 employees, 3,700 affiliated doctors and 3,100 volunteers.

Other metro Phoenix hospitals have changed names in recent years.

In 2012, Catholic Healthcare West ended governing ties with the Catholic Church and changed its name to Dignity Health. Dignity Health operates St. Joseph’s Hospital and Medical Center in Phoenix, Chandler Regional Medical Center and Mercy Gilbert Medical Center.

More recently, Phoenix-based Banner Health acquired the University of Arizona Health Network in a $1 billion-plus deal and changed the name of its flagship hospital, Good Samaritan, to Banner-University Medical Center Phoenix. It also change the name of two Tucson hospitals.

Hospital name changes are common among health systems that merge or seek to connect with consumers and communities, according to Jodi Amendola, CEO of Scottsdale-based Amendola Communications, a public relations and marketing firm that specializes in health care.

“There is so much consolidation that it’s not surprising that we are seeing hospital re-branding move to simple, broad, memorable, warm and touchy-feely names that appeal to consumers, convey trust and communicate the organization’s vision (and) mission,” Amendola said.

For an organization that is completing a merger, Amendola said, a new name may signal management’s message that one organization is not more important than the other, Amendola said.

Sadvary said HonorHealth hired a consultant and interviewed more than 1,000 doctors, patients and other stakeholders before choosing its new name.

He added that choosing a name that appealed to both organizations in the merger was a critical part of the change, particularly as the merger progresses.

The hospitals announced the merger in October 2013, but the deal was not completed until last December. It will take three years to combine all operations, Sadvary said. That includes adopting a single electronic health records system. The Scottsdale hospitals will use the digital systems now used by the two John C. Lincoln hospitals.

“It will really reinforce that we are one system, one organization,” Sadvary said. “I think the new name will expedite that.”

Article source: http://www.azcentral.com/story/money/business/2015/03/30/scottsdale-lincoln-health-network-renamed-honorhealth/70704144/