Up Scottsdale’s art scene: imagine shops with video art

One of Scottsdale’s great differentiators is its commitment to the arts. In fact, these pages recently talked about another terrific display whereby sculpture and light protrude from the Soleri Bridge in downtown Scottsdale to animate the Arizona Canal.

As a business along the canal, we are excited not only by this temporary public display but also a pending permanent one we supported that will also use light amongst the water to create a unique environment. These kinds of artistic endeavors enrich neighborhoods, help business and further property values.

They are Scottsdale at its very best.

The Scottsdale Waterfront has become known for distinctiveJeff Zischke's glowing, colorful Water Striders wasJellies in the Sky, Cacti in the Water by artistCanal Convergence events feature such works as theBetty Stewart and her husband, Lee, look out over theVoyage,  shown here in 2013, was comprised of 300The Scottsdale Waterfront has become a hot spot for

From the private sector, we try to play our part too. As the producers of the Bentley Scottsdale Polo Championships held each fall at WestWorld, we always strive to bring new elements to the event. Among those last year were the Larsen Contemporary Art Auction held field-side. Long-time downtown gallery owners Scott and Polly Larsen did a fantastic job creating an art auction environment unlike anything in the country. The atmosphere was dynamic, sales robust and this year bidder and consignor interest is well ahead of last year’s pace, including a Picasso and several Milton Avery paintings that will be a part of the day.

Think Barrett-Jackson but with art, at polo. Not a bad way to spend a Scottsdale day.

But as these public and private initiatives advance and celebrate Scottsdale’s artistic tradition, it’s fair to say some other areas have slipped.

For example, Marshall Way is not the street it once was although it continues to boast some fantastic tenants. In an effort to help, Councilwoman Linda Milhaven and others on council made possible an impressive new art entry feature at Indian School Road.

So, what additional bold ideas might help not only the businesses along Marshall Way but all downtown businesses with a single artistic stroke?

Inspired by a recent visit to the Super Bowl of contemporary work, Art Basel, my idea would see every downtown business gain by right the opportunity to display video art on its walls and other surfaces.

Right now, it’s my understanding that such expression would reside in regulatory purgatory. Let’s make this option black and white. And as colorful as can be. It has been tried on a limited scale by Canal Convergence when paintings were projected on the building above Olive Ivy. It was dramatic. And different.

Think of the far more interesting streetscape that would result, especially for sleepier streets where businesses might now be able to inspire and intrigue potential customers. Think how nice it is to walk streets during the holidays with lights aglow. Well, via this new initiative businesses might be able to create that kind of animation every night but with art.

The wisdom and applicability of such an endeavor is eased by technological advances making such display a relatively easy chore.

This would be a simple ordinance to adopt. And a powerful statement to businesses throughout downtown. No subsidies. No studies. Just an innovative new policy that just might help reinforce Scottsdale as a great arts city.

Jason Rose is president and founder of Rose+Moser+Allyn Public Online Relations in Scottsdale.

Article source: http://www.azcentral.com/story/news/local/scottsdale/2015/08/04/scottsdale-art-scene-imagine-shops-video-art-cbt/31111087/